A meeting of the MOMMA Board of Directors was held at Take2 Productions in Kansas City on April 12.Â Our thanks to Teri Rogers and the staff of Take2 for hosting the meeting.Â MOMMA welcomed new board members Raeanne Presley – Branson and Ray McCarty – Jefferson City to the board.Â
Board of Directors
Meeting of April 13, 2010
Lorah introduced Anna Dejong and Pam Ogles from Sassafras. Lorah asked them to make a proposal for the solicitation of members and sponsorship for MOMMA.
Pam’s background includes bank marketing, advertising, non-profit organizations and event development.
Anna Dejong’s background includes experience with General Growth Co’s in marketing and management, healthcare marketing and television sales/marketing.
Pam Ogles reviewed the proposal that was included in the board packet. Sassafras will contact potential members. They will maintain the membership database, send out renewal notices and invoices.
Sassafras will solict 10 founding member sponsorships. The board needs to discuss benefits of founding members. Also need a brochure.
Sassafras will also sell online advertising for the MOMMA website.
Agreement will have a one-year term. Hard costs will be paid by MOMMA for mailing. Raeanne Presley noted that those costs should be defined in the proposal.
Ray McCarty asked Sassafras how many clients they currently have. Pam replied that they have six. Ray said he asked to determine whether Sassafras would have adequate time to devote to MOMMA.
Joe expressed concern that it would not be easy to get new members because of the economy. Sassafras – build awareness first.
Raeanne – little risk in this for MOMMA. Stated that Sassafras wouldn’t be able to get a lot of new members without working the phones. Sassafras agreed.
Raeanne – Suggested Sassafras include a monthly report to the board.
Joe Heyen noted that phones might not be enough – that they would need to travel. Lorah said that this had been discussed and that we will be able to address that when we talk about the restructuring of MOMMA.
Sassafras – would like a meeting to get more info about MOMMA. Lorah said we would be happy to arrange that.
Discussion ensued regarding the proposal:
Joe: My question is: Are we looking for money first? Suggested Sassafras needs to concentrate on
the larger sponsorships first. Board agreed. Lorah: Membership development also important because sponsors look at membership levels.
Raeanne moved to approve proposal with amendments that outline what is included in Sassafras’s percentage of each sale and what are the other costs MOMMA would need to pay and that Sassafras would provide in a report each month. Second by Joe Heyen. Motion carried.
Lorah noted that the website would now be handled by a company in Columbia. Diggit Graphics specializes in WordPress which is now the format of our site. Lorah noted that Steve Olson, board member from Springfield had been putting content on the site and keeping it up to date. Steve has done an outstanding job with this. Lorah said she wants an arrangement with a local company so she can go to their office and work directly with them on website components. She noted she was not familiar with WordPress and trying to work on the site via phone was difficult. This will also relieve Steve Olson of some of the day to day responsibility for the site, which is very time consuming.
Lorah said we have to get back to basics. Membership development should now be consistent. We need to get the website where it needs to be and then work (or concurrently) on getting a consistent communications vehicle developed and committees populated, structured and implementing an action plan.
Kelley Baker (guest of MOMMA) noted that using Twitter and FB and posting helpful articles and info can help drive members to the MOMMA website.
Raeanne Presley moved to approve the minutes. Second by Ray McCarty. Motion carried.
Raeanne Presley moved to approve the financial report. Second by Joe Heyen.
The original proposal was to take 70% of tax credits redeemed in 2009. Currently a proposal to reform tax credits by limiting them to $314 million as opposed to the $850 million authorized in 2009.
It was noted that we should request MERIC to amend the Up in the Air impact study to include the multipler (indirect or induced spending) and assure that the economic impact in the original study included all of the spend rather than just that required to qualify for the tax credit.
We also need to make legislators aware that the skill sets that are in this industry are needed for developing technologies for other platforms.
Joe: Need to make legislators aware of the tourism value of a successful feature film here.
Lorah reviewed plans for the MOMMA annual Educational Conference and Film Summit. It will be held December 6 & 7 at the Holiday Inn Executive Center in Columbia.
Lorah requested that the board approve moving board meetings to Columbia with
receptions held each quarter in other areas of the state.
Motion made by Joe Heyen to move MOMMA board meetings to the center of the state (Columbia or Jeff City) as of the June, 2010 meeting and to hold a membership recruitment and membership mixer in one of the major metro areas (K.C., St. Louis, Springfield/Branson, etc.) each quarter. Second by Ray McCarty.
It was noted that a reception for Jason Grill will be held on May 20 at Take2 Productions, 1906 Wyandotte, in Kansas City. Jason Grill is a state representative who has been a champion for the motion media industry in the state legislature.
Joe moved to have MOMMA print business cards and note cards for the board. Raeanne second. Motion carried.
Quantifying production – Discussion of need to develop a method and instrument to quantify production in Missouri.
Raeanne: Will Sassafras need anything from us? Lorah stated that she didn’t believe they would need anything else at this point. She said that web site changes will be made first – which will include the new membership module. Then a new membership brochure will be developed and printed.
Ray McCarty – move to adjourn. Joe Heyen second. Motion carried. Meeting adjourned.